Does your website sound like you, or like everyone else?

A complimentary one-page worksheet that shows you, in about ten minutes, whether your words point to your business or sound like every other business in town.

You do great work. Your regulars know it, and your referrals prove it. But if the words on your website could belong to any business in town, new customers have no reason to pick you over anyone else.

The swap test is a fast way to check. Take a line you use to describe your business. Now picture a competitor copying it word for word. If it would still be true for them, the line is too generic. A line any competitor can copy gives customers no reason to choose you.

This worksheet walks you through the test on your own business. In about ten minutes, you'll see which of your lines work and which ones any competitor could have written.

Once you run it, you'll see where your message gets generic. Fixing it, across your website, your emails, and the way you introduce yourself, is the work I do with established St. Augustine businesses.

Discover what makes your business easier to understand, easier to trust, and easier to choose.